other hand, the movie phase of photography created a new 
aristocracy of actors and actresses, who dramatized, on and 
off the screen, the fantasia of conspicuous consumption that 
the rich could never achieve. The movie demonstrated the 
magic power of the photo by providing a consumer package of 
plutocratic dimension for all the Cinderellas in the world.

     The Gutenberg Galaxy  provides the necessary background 
for studying the rapid rise of new visual values after the advent 
of printing from movable types. “A place for everything and 
everything in its place” is a feature not only of the compositor’s 
arrangement of his type fonts, but of the entire range of 
human organization of knowledge and action from the 
sixteenth century onward. Even the inner life of the feelings and 
emotions began to be structured and ordered and analyzed 
according to separate pictorial landscapes, as Christopher